Once upon a time there were two dear friends who loved to spend time together. They would talk endlessly about all sorts of things. However, there was a common topic that kept creeping back into their conversations. The subject was - and still is - about “products-that-I-wish-were-available-but-aren’t-so-we-should-invent them.” They could happily imagine life-changing products for days and how great it would be to invent.

So, one day Patty was getting dressed for a party. She hadn’t spent much time deciding what to wear and found herself pressed for time. She tried on three different pairs of black pants, but still had not found the pair that she felt looked and fit her best. “Ugh” she said, “Why can’t I ever remember which pair fits and looks the best? If only I had a way to make sense of what is in my closet and what fits me now and looks good on me.”

One day Marta was at the mall shopping because she felt she had nothing to wear. The trip was successful and was excited about her purchases. That is until she got home. As she hung up two of her new tops she realized she had selected two things almost identical to what she already had. “Ugh,” she said. “I am sick of not knowing what is in my closet and making poor shopping decisions. If only I had a way to organize my wardrobe so I had a true grasp of my ENTIRE wardrobe all the time.”

You guessed it... Marta and Patty had another one of their marathon lunches. The topic - the incredible need for a product that would help get control of their wardrobes and bring organization to their closets. The rest, as they say, is history. Charmed Closets was born and SheShe and Co. was formed.

It is our mission at SheShe & Co. to bring you fun products and ideas to enhance your everyday life. And like our Charms, we hope to do this with a sense of simplicity and flair.

Happy Organization to You!
Marta and Patty